The Boston Celtics announced via press release that they and their partner Jack’s Abby plan to make their popular collaborative adult beverage — “Pride and Parquet” beer — available year-round.
The Framingham, Massachusetts, brewery will have the imbibable on shelves this week according to the release. It is described as an easy-to-drink lager with a hoppy taste and 5.7% alcohol by volume. The team forwarded a pair of statements from Jack’s Abby Craft Lagers co-owner Sam Hendler and the senior vice president of partnerships and business development for the Boston Celtics, Jack Delton.
“In making this beer, we were able to work side-by-side with the Celtics team throughout the entire process, from design to naming to ingredients and recipe. To be able to do that with a giant in the sports world is a really unique opportunity for a small family business and we are bringing everything we have to this partnership and this special beer. “
“We are thrilled to announce our first ever Celtics collaboration beer, Pride and Parquet, with our friends and partners at Jack’s Abby,” added Delton.